Investors & Governance

Bruce Campbell, B.Comm, CFA, CAIA
President, StoneCastle Investment Management Inc.
Director & Audit Committee Member and Governance & Compensation Committee Member, Decisive Dividend Corporation

Bruce is the founder and portfolio manager of StoneCastle Investment Management Inc. and a former portfolio manager for some of the largest investment dealers in Canada and the USA. He brings over 25 years of experience to fund management.

Bruce is a graduate of the University of Alberta with a Bachelor of Commerce degree specializing in finance. He has earned multiple designations in the investment management industry including the Chartered Alternative Investment Analyst (CAIA) designation and the Chartered Financial Analyst (CFA) designation, one of the most prestigious designations in the financial industry. Bruce is a Past President of the Okanagan CFA Society, is a Fellow of the Canadian Securities Institute (FCSI), and a Member of the Canadian CAIA Society.

Bruce manages the Purpose Canadian Equity Growth and Purpose Canadian Income Growth portfolios for Purpose Investments. In addition to the two mutual funds, he manages the StoneCastle Fund, a private fund for high net worth individuals, corporations and institutions. Bruce is a frequent guest on Business News Network (BNN) and is often quoted by reporters in the Globe & Mail, National Post and Bloomberg.

Michael Conway, FCPA, FCA, ICD.D
President, Stratcon Ventures Inc.
Director & Audit Committee Chair, Decisive Dividend Corporation

Michael is a corporate director and seasoned bilingual business executive with global experience.

Michael’s board experience includes 25 years of close association with corporate boards and Audit Committees of organizations in diverse industry sectors, such as financial services, technology, manufacturing, and not-for-profits. Michael is and has been a director and Audit Committee Chair of several TSX-listed corporations, including Decisive Dividend Corp. since its inception. Michael is Chair of the Institute of Corporate Directors – Okanagan Branch and has served as a director of various not-for-profits, including the Montreal Children’s Hospital.

Michael is currently a management consultant who provides business strategy, governance and performance management advice to Boards and CEOs of mid-market companies and start-ups, helping them attain their next level of development. This consulting has included due diligence investigations for acquisitions, the formulation of business plans and financing presentations, and a volunteer assignment with World Vision, where Michael led a team that developed their global corporate governance manual and delivered this training across Africa.

Michael was President & Chief Executive Officer of Financial Executives International Canada, leading this national professional association of CFOs and senior financial executives from 2007-2017. Notable accomplishments at FEI Canada included building a respected research institute and establishing an executive leadership program in conjunction with the Smith School of Business of Queen’s University.

Michael’s prior business experience in Canada and Europe has spanned publicly-listed multinational corporations and private mid-sized enterprises in various industries, including roles as VP & Chief Accountant at RBC Financial Group, VP Controller at BCE Inc., VP Finance with Sprint Canada and Senior VP & Chief Financial Officer at Psion Teklogix, a global IT solutions provider, where he closely partnered with the CEO to run operations.

Michael has a Bachelor of Commerce from McGill University and is a chartered accountant. He was named a Fellow of the Order of Chartered Accountants of Quebec in 2012, in recognition of his significant professional achievements and major contributions to community and charitable organizations. Michael completed the Directors’ Education Program at Rotman School of Business and was awarded his ICD.D designation in 2006.

Terry Edwards, B.Admin
Chief Operating Officer
Director & Risk Committee Member, Decisive Dividend Corporation

Terry has been Chief Operating Officer, Director and Corporate Secretary of Decisive Dividend Corporation since inception.

He is a seasoned business leader with over three decades of senior management experience in manufacturing, legal and financial services with public and private companies across Canada.

Terry was previously Chief Operating Officer of Pushor Mitchell Lawyers for twelve years with responsibility for leading strategy, business development, operations and instrumental in the continued growth of the largest law firm in British Columbia outside the lower mainland.

Prior to joining Pushor Mitchell Lawyers, Terry had a successful twenty year career with CIBC where he held senior leadership and executive roles across Canada including Vice President / Region Head, Southern Ontario with oversight of 150 branches, $145 million in revenue and leadership of 1800 employees.

He is a past Director and Chair for the Central Okanagan Economic Development Commission.

Terry holds a Business Administration Degree from the University of Regina and has completed executive education programs at Harvard University.

Peter Jeffrey
President, PDJ & Associates, Kelowna, BC
Director & Risk Committee Chair, Decisive Dividend Corporation

Peter has a broad range of executive management experience having held executive and senior management positions with various companies in the manufacturing sector. He is President of his own management consulting company, PDJ & Associates, and is President of and Facilitator for the Okanagan Peer Mentoring Groups for company executives.

Previous roles include Vice President at Canadian Manufacturers & Exporters B.C. Division, President at Whitewater Composites Ltd / FormaShape, and President & CEO at Avcorp Industries Inc. He also worked in Africa with Coopers & Lybrand and in the Bahamas with First City Bank of New York before relocating to Vancouver in 1974.
At the B.C. division of Canadian Manufacturers & Exporters, he was very involved as a Director, Chair and Vice President.

At Whitewater Composites / FormaShape, under Peter’s leadership the Company became the industry leader in North America in resin transfer moulding, volume production and were awarded “Innovative Organization of the Year” by the Okanagan Science & Technology Council, and “Big Business of the Year Business Excellence Award” by the Kelowna Chamber of Commerce, and “Canadian Innovation Award for Productivity Enhancement” by the Canadian Manufacturers & Exporters Association. The Company was a leader in Lean Manufacturing under Peter’s leadership.

At Avcorp Industries, Peter ran the largest aerospace company in B.C. and was responsible for establishing the first facility purpose-built for flexible integrated cellular manufacturing in B.C. and the first Canadian company in its industry to use high-speed, flexible manufacturing cells to produce components.

Peter has also been Director of the Canuck Place Hospice Board; Member of the Manufacturing Advisory Committee of the B.C. Competition Council; Chair of the Steering Committee of the Okanagan Composite Manufacturers Group; Director of the American Composites Manufacturers Association; Director of the Vancouver Board of Trade; Director of the Aerospace Industries Association of Canada; as well as a Director of other associations and companies.

Peter has also been recognized with a number of awards including the Gold Entrepreneurial Award from the National Canadian Productivity Awards Organization and Executive of the Year by the Richmond Chamber of Commerce and the Award of Merit by the Aerospace Industries Association of Canada.

Peter has a Chartered Accountancy Degree from the United Kingdom.

Chief Robert Louie, LLB, OC, Hon.DR.LLB
Chief, Westbank First Nation
Owner, Indigenous World Winery and Indigenous World Distillery & Spirits
Director & Audit Committee Member, Decisive Dividend Corporation

Robert was first elected Chief of Westbank First Nation Council from 1986 to 1996, was returned to office in 2002 to 2016, and was returned to office in 2022.

After passing the bar in 1984, he entered the private practice of law until becoming involved in aboriginal governance. He was subsequently appointed as the Chair of the First Nations Lands Advisory Board and his experience led to an invitation to become involved in B.C. treaty negotiations representing the Chiefs of British Columbia. He is also an Okanagan business owner with several successful enterprises over the past 25 years. His latest ventures are Indigenous World Winery (2012) and Indigenous World Distillery & Spirits (2013).

He is currently Chair of the Board for Peace Hills Trust and Chair of their Audit Committee as well as Chair of the First Nations Lands Advisory Board; and Trustee & Chair Apartment Plus REIT.

He has previously been appointed to a number of boards and committees including: Board of Governor member for UBC & UBCO (2006-2007); Director, National Aboriginal Economic Development Board (1996-1999); President and Director, First Nations Finance Authority (1995-1997); Director, All Nations Trust Company (1988-1991); Member, Premier’s Advisory Committee (1988-1990); Director, Kelowna Chamber of Commerce (1986-1987).

Robert obtained his Business Administration diploma from the Okanagan University College and his Bachelor of Law Degree from the University of Victoria. He has also been recognized with a number of awards including: B.C. Aboriginal Business Awards Individual Achievement Award (2016); AFOA – Xerox Leadership Award, National Category (2013); Queen Elizabeth II Diamond Jubilee Medal (2012); Order of Canada (2006); Okanagan College Distinguished Alumni Award; Commemorative Medal for the 125th Anniversary of Confederation; and the President’s Award, Westbank Chamber of Commerce.

Warren Matheos, B.Comm
Key Account Manager West, Jamieson Laboratories Ltd.
Director and Governance & Compensation Committee Member, Decisive Dividend Corporation

Warren has over 20 years of marketing experience and a strong track record of business building in food production and consumer goods. He is currently with Jamieson Laboratories Ltd. as Key Account Manager West. He has had various senior level roles within multiple multi-national organizations. His previous roles have included Senior Business Development Manager – Western Canada, Temple Lifestyle Ltd.; Senior Key Account Manager at Pepsico Beverages Canada; Regional Director West at Heineken Canada Inc.; Western Regional Sales Manager at Sun Rype Products; and Business Development Manager at ConAgra Foods.

He has a Bachelor of Commerce Degree from the University of Saskatchewan.

Tim Pirie
President, Canadian Nitrogen Services Ltd.
Vice Chair, Director, Governance & Compensation Committee Chair, Risk Committee Member, Decisive Dividend Corporation

Tim has over twenty five years oilfield experience. He was a founder and director of Dalen Drilling Services Ltd, a directional drilling service company. His role in the company was Vice President of Business Development & General Manager, responsible for overall running of the company. Dalen was acquired in 2003 by Weatherford International.

In 2003, he founded United Oilfield International, a Canadian solids control equipment & service provider with operations in Canada, United States and Peru and remained as President and Director from its inception until 2014 when the company was acquired by Aly Energy Services. He is a member of the Board of Directors of Aly Energy Services and also serves as a member of their Audit Committee.

Tim founded Canadian Nitrogen Services in 2005 and has been President and Director since its inception. It is a Canadian based N2 pumping service utilizing membrane technology with operations in Canada, United States and Saudi Arabia.

Tim is also a Founder and Director of a privately held engineering / construction company currently working on E&P projects in the Middle East and a Founder of Petro Toro Inc., a Peruvian focused Oil & Gas Exploration Company.

Jeff Schellenberg, B.Comm, MBA, LL.B
Chief Executive Officer
Director, Decisive Dividend Corporation

Jeff joined Decisive Dividend Corporation as Chief Executive Officer in June 2021.

He is a senior executive with a wide range of leadership, business and capital markets experience.

Jeff most recently served as Co-Chief Executive Officer and Chief Financial Officer of TerraPro Inc., an Alberta based, Canadian energy services business. While at TerraPro, the company was named as one of Canada’s Best Managed Companies, achieving Gold Status in 2018. TerraPro was also named as one of Canada’s Fastest Growing Companies in the first four years Jeff was with the company.

Before joining TerraPro, Jeff was with Merrill Lynch Canada Inc. in Toronto, Ontario, as an Investment Banker, where he advised on over $100 billion of mergers & acquisitions and financing transactions over seven years.

Jeff obtained a Bachelor of Commerce, MBA and Bachelor of Laws from the University of Alberta and was called to the bar in Ontario in 2006.